Chapters 1 and 2 of Public relations: theory and practice / edited by Jane Johnston and Clara Zawawi. Crows Nest: Allen & Unwin, 2004. 2nd ed .
I think the key points to remember from this week's readings were learning the current size of the industry and the history of PR, as well as the future of PR including within this various job opportunities both in Australia and overseas as well as the current.
The difference between the myths of Public Relations and the facts were also important whilst learning the definition of PR especially for myself and fellow first year PR students. Many common myths of the job description and the industry were explored such as:
Myth - Pr is a glamorous job full of celebrities and champagne. Fact - Some PR jobs work with celebrities, but all require hard work and clear thought processes, unclouded by champagne. Everyday PR is not glamorous.
The readings made me think more about public relations theory/practice in that …It gave me a greater depth of understanding of the opportunities in PR and what is expected of a PR employee in a large business and a small business for example: in some smaller organisations your job description blurs across multiple job descriptions such as marketing, advertising, event management etc and therefore you need to be knowledgeable across all these areas and gain as much education in these as available to you. It has caused me to reflect upon my own university degree and start determining what area of PR I want to head towards and what education is vital to know for the area I want to go into.
1 comment:
I thought your point about everyday PR "not being glamorous" was interesting in that it brakes down the perceived sterotype that the work involves.
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