Based on Insider Info chapter (pp 37-93) in Public Relations by James, M. (2006). Sydney: CareerFaqs and
Chapter 11 Internal Communications In C. Tymson, P. Lazar, P and R. Lazar, (Eds.)The new Australian and New Zealand public relations manual (5th ed.) (pp. 74-117) Manly: Tymson Communications.
I think the key point to remember from this week's reading is how public relations jobs spread across many job descriptions such as marketing and communications assistant, account manager, communications consultant, media and communications manager, public relations consultant, marketing and communications manager, national sales and marketing manager. These various job descriptions all contain an element of public relations work therefore it can be concluded that public relations is not just a single profession but a general area that is a team of people contributing to a campaign rather than just a single individual.
The areas of growth within the public relations industry were also greatly valuable some suggested include:
- PR in non-traditional areas, breaking through all of the current advertising junk to get your product noticed
- Results management and internal communications that is creating ways in which to demonstrate or measure the value of PR work.
- Technology and risk management were also noted as key influences on the industry forcing it grow and adapt to such things as the Internet and terrorist attacks.
The readings made me think more about public relations theory/practice in that I gained great advice and tips from people currently in the industry such as ‘make your own mark don’t reinvent what has been done in the past’ – Justin Noel and ‘improve your writing skills by contributing pieces to magazines on subjects of which you are passionate about’ – Josh Meadows. Reading the texts became a catalyst for me to think about what kind of position I want to achieve in a company. James helped especially to give me a birds eye view into the industry to learn what is the average wages as well as the average hours worked per week generally 45-55.
2 comments:
Hi Monique, your comment about legal and ethical implications is interesting in that it clearly outines the three steps which a PR practitioner must strongly consider. This is an important point because as a PR practitioner one must be aware of the legalities involved. You also covered defamation which is an extremely important law to be aware of in this industry. Good work :)
Dear Monique,
I'm pretty happy with your blog. It's the first I've read that has picked up the fact that whilst PR is a diverse field that has the potential to be quiet enjoyable, there are many issues such as legal boundaries and deformation that have the potential to cause headaches for practitioners -- great pick-up! I missed this in the readings as i was dumbfounded by some of the ridiculous salaries PR people are on -- hard work tho!
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